The launch of the new Apple Watch has many people talking about the modern day function of a watch. Indeed, on Apple’s website they highlight the words, “An incredibly precise timepiece”. Notably, they also promote the watch as, “Our most personal device yet”. However, has Apple got it right? Yes, it may keep time “to within 50 milliseconds of the definitive global time standard”, it may also have Camelion type qualities that allow you to personalise its appearance, but is it as personal to you as the watch your father handed down that loses 3 minutes every day? Does it even matter if it loses three minutes every day?