Key Essentials – Denim

Continuing with our ‘Key Essentials’ Series, we turn our focus to denim.

Denim is a global wardrobe staple for both men and women and rightfully so, as this is a fabric that bridges summer and winter, work and play, dressy and casual. Everyone feels themselves with their jeans on and so we are going to look deep into what makes denim so revolutionary.

Denim brings unique colour, and not a lot of people know that denim is originally beige. The original fabric is taken through a repetitive dyeing and drying process using indigo dye becoming a deeper shade with each dip. The dye actually takes the denim to a green colour which with oxidisation turns into blue.